Keep your message relevant
Use behavioral data to build segments and micro-target your customers. Keep your messaging relevant and prevent churn.
Segment users based on their purchases, screen views, frequency of visits, time-in-app, last session, and many more app usage characteristics.
Create segments based on interests as explicitly defined by users.
Combine different segmentation filters in a flexible way using AND/OR operators.
Capture users’ reaction to past messaging and optimize your future campaigns. Also, use OPAL segments to optimize your advertising on Facebook, too.
Take advantage or users' reaction to past campaigns and provide meaningful post-engagement.
Use OPAL segments to optimize Facebook Ads targeting.
Use OPAL real-time APIs or CSV exports to fuel other CRM/BI tools and improve your omni-channel marketing efforts.
Deliver relevant offers at the right time, in the right place. Send push notifications to users right when they enter or exit your store(s). Drive in-store traffic and generate more sales.
Target users who enter or exit a specific radius around your store(s), an event location, or any point of interest (POI).
Capitalize on the moment and emotionally entice customers to visit your stores using compelling, rich media campaigns.
Our sophisticated algorithms ensure minimum impact on devices’ battery life.
Increase relevance by combining behavioral data along with technology characteristics. Segment your audience based on channel, device hardware and/or software characteristics.
Segment audience based on their device type; smartphone, tablet or desktop.
Distinguish between Android and iOS to perfectly address specific platform capabilities.
Need to drive app updates? Just target your message using application version or other software characteristics.
Let’s talk about how OPAL can help you improve customer engagement, retention, and monetisation efforts.
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