Segmentation

Keep your message relevant

Engage based on behavior

Use behavioral data to build segments and micro-target your customers. Keep your messaging relevant and prevent churn.

Behavioral segmentation
Behavioral segmentation

Segment users based on their purchases, screen views, frequency of visits, time-in-app, last session, and many more app usage characteristics.

User preferences
User preferences

Create segments based on interests as explicitly defined by users.

AND/OR filters
AND/OR filters

Combine different segmentation filters in a flexible way using AND/OR operators.


Optimally retarget campaigns

Capture users’ reaction to past messaging and optimize your future campaigns. Also, use OPAL segments to optimize your advertising on Facebook, too.

Campaign remarketing
Campaign remarketing
Campaign remarketing

Take advantage or users' reaction to past campaigns and provide meaningful post-engagement.

Facebook targeting
Facebook targeting

Use OPAL segments to optimize Facebook Ads targeting.

Raw data export
Raw data export

Use OPAL real-time APIs or CSV exports to fuel other CRM/BI tools and improve your omni-channel marketing efforts.


Send location-based messages

Deliver relevant offers at the right time, in the right place. Send push notifications to users right when they enter or exit your store(s). Drive in-store traffic and generate more sales.

Geo targeting
Geo-fences
Geo-fences

Target users who enter or exit a specific radius around your store(s), an event location, or any point of interest (POI).

Rich media
Rich media

Capitalize on the moment and emotionally entice customers to visit your stores using compelling, rich media campaigns.

Minimum battery consumption
Minimum battery consumption

Our sophisticated algorithms ensure minimum impact on devices’ battery life.


Technology targeting

Increase relevance by combining behavioral data along with technology characteristics. Segment your audience based on channel, device hardware and/or software characteristics.

Technology segmentation
Device Type
Device Type

Segment audience based on their device type; smartphone, tablet or desktop.

OS
OS

Distinguish between Android and iOS to perfectly address specific platform capabilities.

Software
Software

Need to drive app updates? Just target your message using application version or other software characteristics.

Improve your mobile & web ROI

Let’s talk about how OPAL can help you improve customer engagement, retention, and monetisation efforts.

LET'S START